
My Focus Areas
I have worked across all aspects of Data at different times and below I've summarised a few of my key areas of focus

Personalising Customer Interactions
Personalising billions of online search and recommendation events every week

Optimising Pricing to reduce waste
Optimising the pricing of millions of end of life products to reduce waste and improve profitability

Optimising Fulfilment to reduce environmental impact
Optimising millions of home delivery schedules around the clock to minimise the miles travelled and emissions generated by delivery vans

Improving health and safety with cutting edge technologies
Leveraging advanced computer vision technologies to improve health and safety in physical environments

Forecasting future events
Developing advanced forecasting systems to understand what might happen in the future to inform financial and operational decision making

Enhancing Commercial Decision Making
Developing human in the loop AI decision making tools to enhance commercial decision making

Improving Customer Experience
Modelling customer behaviour to understand and enhance the customer experience

Supporting Strategic Decision making through Customer Insights
Conducting deep dive analytics to uncover customer insights that inform strategic decision making

Democratising Business Intelligence
Developing intuitive intelligence portals to enable the democratisation of data and self service analytics